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Colin Devroe

Reverse Engineer. Blogger.

Follow: @c2dev2, RSS, JSON, Micro.blog.

Mandy Pennington teaches SEO at the May 2018 NEPA Tech meet up

Mandy Pennington presents at NEPA Tech

This last month’s NEPA Tech meet up was very well attended, produced, and an all-around great time – as per usual.

I’ve seen Mandy do several presentations over the last few years and so I knew going into this we were in for an informative and fun session. SEO could be a boring, drab topic but Mandy made it fun and practical. And it appeared the other attendees agreed based on the number of questions she got after her main presentation was over.

For me personally this topic was timely as I’ve recently taken over the marketing strategy for Jujama. I have no doubt I will be constantly reviewing all of the information Mandy presented.

If you’re reading this and you haven’t yet attended a NEPA Tech meet up – I urge you to consider it. It isn’t all code (in fact, the vast majority of our meet ups have been code-less, though code shouldn’t scare you). And it isn’t all a bunch of nerdy dudes (though there are plenty of us). We want to continue to grow this community in practical and rich ways; bringing in music, the arts, culture and much more into near future meet ups. These events should be engaging and hopefully spark both inspiration and collaboration in our area. After 17 meet ups we’re on our way.

You should attend events, meetups, and conferences

I published the following article on LinkedIn in March. However, their publishing tool removed all of the photos from the post when I published it and I was so frustrated that I did not bother to go in and fix it. I’m republishing the post here with photos.


For over a decade now I’ve put in a lot of effort to present at and attend as many technology and business events as I can. I’ve attended events in Austin, San Francisco, Los Angeles, Honolulu, Orlando, Jacksonville, New York City, Philadelphia, Greenville and a half-dozen other US cities. But you don’t have to hop on a plane to attend events. I also attend several regional events per year that gets me back at home before bedtime.

In 2014 I wrote a blog post titled You should go to meetups and in it I wrote about one of the advantages of attending meetups or conferences:

Because there is a lot of energy at meetups. The presenters are generally at the beginning of their product cycles and they have a lot of positive energy to make something happen. Those in the crowd all have their stories, their ideas, their goals. And, in addition to those building startups you’ll generally find lawyers, venture capitalists, programmers, marketers, etc. who are willing to offer their help for your project. It is a very, very good way to meet people that you’ll likely work with.

This past year has been no different. Each event I made the effort to attend has yielded some professional and personal fruit. If you haven’t yet gotten to many events in your area, or elsewhere, I strongly encourage you to give it a try. And not just once.

Here are a few highlights from the events I’ve attended or presented at in the last 18-months alone.

NEPA BlogCon 2016

I’m going to start a few months prior to 2017 because I attended a few amazing events near the end of the year in 2016. First up is NEPA BlogCon 2016.

At NEPA BlogCon, an event specifically catering to those just getting started in blogging, social media, and marketing, it was evident the amount of care that went into organizing the event. Each year NEPA BlogCon has been refined to be more engaging, valuable, and fun. One thing this event always reminds me of, now matter how mature an industry or technology appears to be there are always new faces seeking to learn.

TecBridge Entrepreneurial Institute 2016

Marywood University is the host to an excellent annual entrepreneurship event that always proves valuable for its attendees. The 2016 event was very well attended and had an excellent panel discussion, workshops, presentations, and more.

At the time I wrote this about the event on my blog:

Rather than a panel simply answering questions broadly, the workshops helped the attendees to work through a problem and see the processes work step-by-step.

I think what I appreciate about this event each year is the focus on practical takeaways for attendees. If you are there to learn you will.

Cropped! A rebranding competition

Cropped! is a fun event held by AAF NEPA that pits a few creative talents against each other to rebrand a local nonprofit organization that could use the help.

Branding is my day job and so watching as these teams tried to solve the problems of organization’s current brand was fun.

Branding is about exposing an entity’s core purpose, principles, and offerings to the world. Rebranding is about fixing any problems the current brand has encountered.

I wrote the following on my blog after the event:

Branding is an exercise in getting a company’s culture, message, and purpose demonstrated and communicated through every single thing the company does. I know it has been said a million times but it worth reiterating that branding is not a logo. Branding permeates a company’s activities from the way they answer the phone to how easy it is to unsubscribe to their monthly email newsletters. I was happy to see that everyone at Cropped! knew exactly what branding was.

PhillyBurbs WordPress Meetup

You will not find a more inclusive meetup within 100 miles of my front door as the PhillyBurbs meetup. This one is always well worth the drive and some of their organizers have returned the favor to attend meetups in northeastern Pennsylvania.

One takeaway I had last year at this event was the impact a more inclusive culture will have on our industry. As more and more groups of people are represented in our industry the better it gets. For far too long the industry’s perspective has been dominated by white males. This is changing. For some it isn’t changing fast enough but I’m simply happy that it is.

Ask The Web Marketing Experts panel

Speaking of white males… 🙄

I, along with several other web marketers in our area, were invited to participate in a panel discussion and recording session at NEPA Alliance organized by the Scranton Small Business Development Center.

The questions from the SBDC and local businesses were great and I know all of the “experts” learned a lot from each other as well.

NEPA.js and NEPA Tech Events

I attended, and presented at, at least 7 monthly NEPA.js (which has now been rolled into NEPA Tech) events throughout 2017. In late 2016 Mark Keith decided to bring together a group of JavaScript enthusiasts each month to discuss JavaScript-things which bled into discussions on all sorts of technology, business, marketing and even cryptocurrency. The amount of value this one event has generated for our area is already incalculable.

I blogged about ever single event I went to so you can read all of my notes on my event tag on my blog at cdevroe.com.

Inventor’s Guild at TekRidge

I’ll often pop into some events with no real reason for me to be there other than to soak up whatever information I can. The Inventor’s Guild is just such an event. This event caters to people that want to invent things (or already have) and, hopefully, profit.

One thing I was reminded of at this event was how little the inventor typically profits off of their inventions when compared to the companies that license them and how important it is to understand patent and IP law if you’re an inventor of a physical product.

Wilkes-Barre Programmers meet up

I’m not a Python developer (which this Wilkes-Barre programmer event was geared to) but I was interested to see how this group was run. I found it very informative and challenging. One thing I realized by attending this event was how these events have a small gravitational pull. If you remove any mass from them by not attending they may just drift off into the ether. Never to coalesce again. It is important to support a small group with your presence even if it doesn’t align with your skillset or desired path. By helping to keep these groups together when they are small they can continue to grow and mature and eventually split off into the groups you want to see in your area.

In other words, don’t skip events just because their small. Small events beget larger ones.

SAIL by Second Wind

In March 2017 I flew to Orlando partly to get away from the winter and partly to learn as much as I could about running a digital advertising agency at Second Wind’s idea lab.

I learned a lot. There was hundreds of years of experience in the room and all were willing to share with one another. In fact, nearly a year later, this event still comes up in conversations with many agencies on a weekly basis.

I felt privileged to learn how other businesses throughout the country are solving problems of recruiting, employee compensation, retainer agreements, agency IP, and much more.

tecBRIDGE Entrepreneurial Institute 2017

I held a workshop at this years TEI event and it was a blast. The workshop format allowed me to bring practical value to those that attended it. The Q&A session was very good and I received emails from attendees for weeks afterward.

The entire event was very good and many business owners and students in our area, well over 200 of them, got a taste for what it means to be an entrepreneur and the inevitable challenges they face.

Other events

I attended a few other regional events including one for Unmanned Ariel Systems used in Surveying work at Penn State University, other WordPress meetups that I spoke at, a presentation about my as-yet-unreleased step counting mobile application Summit to the Lehigh Valley Tech Meetup, and also Ben Franklin’s VentureIdol and many others.

There has been no shortage of long-lasting benefit from each event I’ve attended over the years. I cannot overstate this enough, especially if you’re a remote worker or are operating from the hinterland — get out of your home office and shake some hands.

Are you an event organizer? Consider using Jujama to power your next event.

Socialocca presents a Social Media Workshop at the February 2018 NEPA Tech meet up

Ryan K. Hertel, Socialocca

This month’s NEPA Tech meet up was yet another smashing success. If you live in northeastern Pennsylvania and are interested in the intersections of business, technology, the arts, etc. (and you want to see our area thrive in all of these things) please consider attending an upcoming event.

Ryan K. Hertel of Socialocca, a small social media advertising and management agency, gave a presentation on the current social media landscape as well as some tactics his company uses for his clients. His presentation was energetic, informative, and I’m certain everyone that attended found some value in it.

Social media and digital advertising is still on the rise in our area but it also continues to be a hard sell. Many longtime small business owners are not entrenched in social media enough to see its impact on their businesses. They do not invest heavily enough, either in time or money, to see the incredible network effects that can happen if they did. Ryan’s company, as well as Condron Media, are constantly trying to prove the value of these activities with limited budgets in our area.

The pendulum is swinging though. More and more companies are sick of feeling left out, their competition is beginning to invest in social media, and they don’t want to be left behind.

I look forward to seeing where Ryan’s company is in 5 years.

SPARK Talks at the NEPA Tech meet up in December 2017

SPARK Talks are, by definition, Short, Provocative, Action-oriented, Realistic, and Knowledgeable talks that are loosely timed, on a specific topic (more or less), and allow many presentations to be given at an event. I had never heard of them prior to this month’s NEPA Tech meet up organized by John George.

SPARK Talks remind me of Lightning Talks or Ignite. I have been to a few Ignite events – some where very early like this one 10 years ago. The thing I appreciate most about this style of presentation is that many in attendance can be part of the program. In fact, at this particular meet up nearly every single attendee was able to take a few minutes and describe themselves, something they’re currently working on, or a topic of their choice.

Photo: Ted giving his presentation on Rust.

In all there were 15 presenters. I quickly jotted them down as they happened. I didn’t get full names or all of their web sites, but at least I captured something. Here are the presenters and their topics:

  1. John – spoke about becoming an independent developer
  2. Jared – discussed his ambitions of working in real estate
  3. George – described use IoT in industrial industries
  4. Ryan – talked of learning more about computers, the web, to better do his job
  5. Kevin – discussed some of the WhatNow! journey
  6. Beth – spoke of her passion for the environment
  7. Colin (me) – spoke about not getting hung up on decision making, just start
  8. Jason – discussed some of the projects Sho Technology Solutions is working on
  9. Ted – talked about the advantages of Rust
  10. Anthonyeducated us on the xAPI
  11. Chris – discussed some of the challenges and next-steps for NEPA Fiber
  12. Danny – showed us a video demo of Kraken Board Sports latest product
  13. Mark – rallied the attendees to contribute to NEPA Tech
  14. Den – discussed his self-taught history of becoming a front-end developer
  15. Gary – discussed eating odd things for his YouTube channel

As you can see the topics were all over the map which helped to keep the evening interesting and the shortness of the presentations moved the event along nicely. I believe NEPA Tech will do events like this again in the future. If so, be sure to contribute. Most of these were fairly unscripted talks so don’t be hesitant.

Thanks to John George for organizing this month’s event. Onto 2018.

Attending Venture Idol 2017 at Ben Franklin TechVentures

In 2007 I visited the area where Ben Franklin TechVentures is now. I was there for an interview with the then CEO of Viddler, Rob Sandie, to see about working there full time. At the time, Viddler was housed in Jordan Hall – a one-story building next to the now incredible Ben Franklin TechVentures complex. It wasn’t until many months later we moved Viddler out of the closet-like space in Jordan Hall and into the future-feeling building next door.

That memory pales in comparison to what exists there today.

I make mention of this fact because the feeling one gets when walking into Ben Franklin TechVentures is that the work that goes on in this building is new, exciting, and is the future of technology in our area. I personally want schools, libraries, incubators, and town squares to feel as though they are leading us into the future. Where the work that I do is raised to meet the expectation of the environment. I feel that Ben Franklin TechVentures does that.

In August when I presented at the local meet up I loved seeing the new wing being constructed. This month that wing was completed and this year’s Venture Idol 2017 event was in it.

But building’s aren’t everything. The community is of even more import. And the community is strong.

This year’s Venture Idol was the best attended year yet and, as Fred Beste (the emcee for the event) pointed out, everyone had a chair for the first time. He’s seen BFTV’s growth and he was as excited as I was to see where it is today.

The presentations by the three finalists were great. Mark Keith and I remarked how polished each presentation was. In my mind there were two presentations that were clearly the best; Channel Ape (from Scranton woot woot!) and Give Gab. Both had impressive results, tight presentations, and a roadmap that made sense. At the end of the night Channel Ape took home the victory.

Photo: Mike Averto, CEO Channel Ape, preparing for presentation.

Yes, it is a big of a jaunt from Scranton to Bethlehem. But it has been worth it every single time I’ve done it over the last 10+ years. I’m looking forward to seeing the sort of growth that region has been enjoying happening in our area too. It is only a matter of time.

Speaking at the 2017 tecBRIDGE Entreprenuerial Institute

Photo credit: Mandy Pennington on Twitter.

On Friday I had the privilege to host two sessions at the 2017 tecBRIDGE Entrepreneurial Institute Conference at Marywood University. The event was very well attended (I’d say nearly  200 people, but I don’t know for sure). The speakers and panels were engaging, interesting, and the number of people that remained until the last minute of the event was evidence of that.

My session was titled Social Media Metrics that Matter. I didn’t choose the title but I enjoyed the topic. The audience was mainly students focusing on being future business owners and also local businesses and organizations in our area. I can tell from the feedback that the subject matter was welcome.

The way I laid out my outline was to bring everyone in the room up-to-speed with common metrics that can be tracked on social networks. We spoke about how each of those metrics impacts the business, the content, the page. Then, we used a few example businesses to determine which of the metrics each of them should track and why.

It was a good exercise, even for me, and I hope those that attended each of my two sessions got something out of it.

Attending October’s NEPA.js meet up

On Tuesday, October 10 I attended October’s NEPA.js meet up. John George of NEPA Web Solutions was this month’s presenter and his topic was Bitcoin and the Blockchain: Democratizing How We Exchange Value.

I believe all members of NEPA.js would agree, John’s presentation was arguably the best presentation the meet up group has had to-date. Though the Blockchain can seem a complex topic, John did an excellent job describing how it worked, where it is currently being used, and its future potential. Though the meet up was relatively well attended, I left wishing that so many more people had heard his presentation.

To further the lesson beyond the walls of the Scranton Enterprise Center, John also gave each attendee a gift in the form of a wallet containing a single bit of BTC. He also incentivized attendees to claim that bit for themselves by awarding the first few that did so with $50USD in BTC. Those that did it were rewarded indeed since the value of BTC has jumped to new record highs this month. Those that didn’t claim their bit may be kicking themselves for dragging their feet.

John will likely do this presentation again, in some form, under the NEPA Tech banner. Meet up’s like October’s are what is spurring the group to expand the group into a more general direction. This particular presentation had nothing to do with JavaScript – as the name NEPA.js would have you believe – and so we want to make sure each meet up is approachable by all that would be interested. You may remember me saying this over the last few months, and even in January I spelled it out specifically, but now there has been positive steps towards this happening. We’ll have more to announce in the near future.

Thanks to John for the amazing presentation, and for the bitcoin, and to the attendees for the active discussion.

Side note: My apologies for a terrible pano photo. I’ll try to do better next time.

Attending the Northeastern Pennsylvania Philharmonic: The Music of John Williams (audio)

This past weekend Eliza and I attended an orchestral presentation by the NEPA Philharmonic that featured musical scores composed by John Williams – my favorite score composer.

Forgive the audio quality, the fact that I forgot to record more than I did, and that at the end I yell “it’s all over” so fast that it is unintelligible. I was quite literally blown away by the presentation. I cried (both at Jurassic Park and during Leia’s theme), I laughed (at the conductor playing the role of Indiana Jones), and my spirits were soaring (during Hook!).

Not my best audio bit so far but definitely my favorite.

Download

Den Temple attends NativeScript Developer Day[s]

Den Temple, fellow NEPA.js attendee, hopped a bus to New York City for a developer conference:

A three-hour bus ride and one sleepless night in a hostel later, I find myself attending NativeScript Developer Day in NYC.

Glad he shared his notes.

Reminder: attend meetups!

Attending September’s NEPA.js meetup

On September 12th, NEPA.js held its September meetup. Anthony Altieri presented on beacons – the typically small Bluetooth devices that “chirp” some very basic information multiple times per second allowing app developers to understand the proximity of a user. This allows for things like understanding where a shopper is in a retail space.

His overview of the devices, the spec, some of the software, and the differences between iOS and Android, and iBeacon and Eddystone – was a really nice introduction into the space. He did a great job.

I learned a lot during his presentation. Thanks to him for putting it together.

If you haven’t yet been to a NEPA.js and you live in our area – I implore you to check one out. It is consistently attended, always fun, and isn’t always focused solely on JavaScript. But even if it was, it is worth your time.