Craig Mod on using social networks for their strengths

Craig Mod, in a footnote of the post announcing his newsletter Huh:

So my general philosophy of these social networks is to lean into what they do well — a bit of distribution, a bit of playfulness — and don’t kill yourself trying to make them do things for which they aren’t designed.

I am angry at Instagram. I wish they never sold to Facebook. I wish they were about sharing photos and not about ripping off Tiktok w/ Reels. But those ships have long since sailed and I need to get over it. I need to use Instagram for what it is good at – distribution (this word sounds icky, but really it is about being able to communicate with the broader photography community even if I don’t have many relationships within it) – and use my web site for everything else.

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