Thoughts on the Microsoft Surface event
I’m pretty excited for Microsoft. I’ve been excited for what they’ve been doing as a company, on several fronts, for a few years now.
I won’t rehash all of the nice things I’ve been writing about them, but I can link to how I feel about Satya, the work they’ve been doing in open source and for developers, Surface, and Windows 10.
Yesterday’s Surface event was very good. I really like how Panos makes everything so dramatic. It is just more fun than how so many other tech companies present things. I totally understand if others don’t feel the same way. But I don’t think anyone has ever accused him of being disingenuous.
The updates to the Surface hardware were excellent. I think the 15″ laptop looks very, very good. And while I wish the Surface Pro was more of a direct competitor to iPad*, I don’t have any other wishes for their hardware. It is all very good.
The Neo and Duo products, both coming late 2020, are fascinating products. I have no idea if they will be successful or be hits – but I’m very glad Microsoft decided to make them.
Though I have to agree with John Gruber, they overshadowed the rest of the products that are available today a little. They likely knew they would though. So perhaps they are ok with it.
I have two quick I told ya sos, if I may.
In July Windows Central said they hoped someone at Microsoft was working on a phone, but if they were, they should keep expectations low. I vehemently disagreed with that sentiment. I wrote:
Microsoft was recently valued as the most valuable company to ever exist on planet earth. (Alongside Amazon and Apple.) Keep expectations low? Don’t make a huge bet?
I say Microsoft should swing for the fences. They should come out with Windows Phone again, base it on Android, call it a Surface Phone and set expectations at Panos Panay levels.
Guess which way they decided to go with Surface Duo?
I was wrong, though, they didn’t call it a Surface Phone. They are avoiding the word phone, which I think we all should as well. My Pixel is no more a phone than it is a book, but I can read and make phone calls on it.
And did they ever swing for the fences! A completely new form-factor, category of product, operating system based on Android. SWING!!!
The only thing Windows Phone was missing, you’ll remember, was apps. And now it will have that. Well, not Windows Phone. Android. Which I think is the right call.
I’d love to get one of these Duo devices, only to support bold vision and the stones to put them out into the world.
A few other random observations
- Windows 10 X looks interesting. Could that be the new tablet mode?
- The EarBuds look like a miss.
- The way the Neo keyboard interacts with the device reminds me of the dial you can purchase with the Surface Studio. Microsoft should double down on this sort of thing. It really makes these devices truly like surfaces that you do stuff on. So, by next year we’ll have a Pen, Dial, and Keyboard. I say make a ton more of them.
- I sort of think they could allow Android apps to run on Windows, this way Duo could still be a Windows computer. But there must be reasons that I don’t know about why they wouldn’t do this. Or perhaps it is still coming.
- I think both the Neo and Duo will be very different by launch time. They don’t even have outward facing cameras on them yet.
- Panos’ analogy of flow using his daughter at the piano is apt. When I’m in flow, it could be while I’m writing this blog post, writing code, editing a photo or video, etc I do feel like everything just disappears.
* Windows 10 tablet mode is simply no competitor to iPadOS in a tablet form factor. I’d go so far as to say it sucks in comparison. But, I’ve seen rumors that they’re working hard on this. So, we’ll see.