Apple pre-announcing something: “We’re excited to get this in customer’s hands late next year”. My interpretation: “We never pre-announce things. Why are we doing this? We’re terrible at it. In fact, we make fun of other companies for doing it! Steve Jobs would never allow this! (mostly) We must be doing this because some group of people is really angry with us. Oh, and this product will likely never ship and we’ll tell you about it after the market closes on a Friday”
Apple reassuring their customer base of an upcoming update (read: late in whatever next year is) to a beloved product by a small set of people: “We love the Mac”. My interpretation: “Crickts.” (E key didn’t work)
Apple announcing something that is available today: “We think our customers will love it. Available today. $PremiumPrice”. My interpretation: “Yes, other companies have tried to build this. Yes, our’s is much better in nearly every way. We’ve perfected it. And it is made of diamond and leather and unobtainium. Hence the price. Enjoy.”
Facebook, calling a mea culpa: “We didn’t intend for this to happen. And it happened only to # of users.” My interpretation: “We totally intended for this to happen. We just didn’t intend to get caught. But I don’t know why because we ALWAYS get caught. Oh, and it actually happened to many multiples of # of users. You’ll find that out in a few days.”
Facebook announcing something: “We are connecting people all over the world.” My interpretation: “Our massive drones are really to collect even more information about people than we already collect and sell to that information to people we say we won’t sell information to. Oh, and to misinform people about just about every topic possible.”
Google announcing something: “Here is our brand new cloud-based service that is free to use” My interpretation: “Here is our thing. We consider it beta but it is actually pretty good. Go ahead and use it. Fall in love with it. The moment you come to depend on it we’ll shut it down because we only make money on Google Ads. But you knew that and you fell for it anyway!”
Bonus: Microsoft, announcing a new cloud-based service. “Containers! Buzzword acronym, buzzword seamless integration acronym, buzzword, Kubernetes Docker.” My interpretation: “There are organizations in the world that pay Microsoft incredible amounts of money to license Windows on sub-par hardware, to use Windows Server to manage web applications and services that use far too much RAM, and to use Azure (which is actually quite amazing) to do literally anything they ask it to do.”
Bonus: Twitter announcing a much needed feature. Wait, Twitter hasn’t built any much needed features since 2008.