Yesterday I was privileged to represent Condron & Cosgrove (more on this in January) at the NEPA Defense Transition Partnership panel discussion, through the Scranton Small Business Development Center, called Ask the Web Marketing Experts. I was flanked by other experts in the area including Jack Reager of Black Out Design, Gerard Durling of Coal Creative, and Ben Giordano of Freshy Sites.
Left to right: Jack, Gerard, myself, Ben.
The panel discussion lasted a few hours and ranged topics from the elements of an effective web site to how to find your voice with social media for your business. It was a great discussion and it was recorded. If the video is made public I'll be sure to share it.
There were a few overarching takeaways from the panel. Here's mine; Don't write-off a new social platform simply because you do not use it or understand it. Don't get stuck using the same marketing techniques for your business year-after-year. Just because you did one thing one year, doesn't mean it isn't worth trying something different the next.
Every social network that we use today was, at one point, written off by those that didn't think they'd ever make a difference. Facebook, Twitter, Snapchat, Instagram, Pinterest - all of these got their fair share of shrugged shoulders in the beginning. Don't be that person. Be willing to move and adjust as the market does. You'll be able to do better marketing for your business.