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Colin Devroe

Reverse Engineer. Blogger.

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A new brand identity for The Watercolor Gallery

I’m excited to start a brand-new series here on my site — The Grand Brand Design Challenge. I’m equally excited to be starting this series with a personal project I’ve been working on since 2010, The Watercolor Gallery.

Read more about The Grand Brand Design Challenge on its own page.

I’ve only taken the time to design two logos for The Watercolor Gallery over the years. Some attempts I posted on Dribbble and a few never made the light of day. Recently, however, I’ve begun posting new content and interviews and the Twitter account is just about to pass 4,000 followers. So I thought it might be a good time to revisit the logo and refresh it.

Here is how this new logo compares to the previous one.

When embarking on a rebrand I typically like to pull some inspiration or an element from the previous logo into the new one. In this case, the ocean wave that I had prior has been pulled forward. However, a much stronger inspiration came from The Great Wave off Kanagawa. I wanted to somehow capture the motion of that great, classic painting and pull it forward into The Watercolor Gallery’s brand identity.

It took me a while to get these lines to work properly. And I’m sure a more critical eye would say they still aren’t quite there. But they are there enough for me for a small personal project. I’m very happy with the mark. Using the path tool in illustrator proved to be more challenging on this piece. Thanks to Kyle Ruane for his helpful tips in cleaning up a few things.

Above: A bunch of scribbles in my notebook of some rough ideas.

Above: An illustrator artboard with variations and attempts at the shapes along with the two main inspirations for the mark.

Above: A few variations of the logo mark for black and white and inverted options.

I’m looking forward to implementing this new logo design over the next year on the web site and social accounts for this project.

If you would like a logo for your project (company, app, etc) please feel free to reach out to me. I’ll do it on the cheap.

 

I interviewed New Zealand based artist Rebekah Codlin

Over on my other site, The Watercolor Gallery, I interviewed Rebekah Codlin about her journey into art. Her realistic portraiture is amazing. If you’re into that sort of thing go ahead and check it out.

This is the first interview after a 22-month hiatus from publishing interviews. Far too long. But the process of restoring The Watercolor Gallery is one that will take many months. I’m spending some time here and there updating older posts, adding new featured paintings, and cleaning up the site’s code. I’m keeping a weekly journal of these updates over on the site.

One thing I’ve been working on this week is a complete refresh of the brand materials. I had done a simple mark in 2015 but I’ve learned a lot since then. I look forward to seeing how this new mark rolls out in the coming months.

Wallace.dog

Local friend Jeremy Brown has a cute animated comic that he publishes on Monday, Wednesday, and Friday. It is called Wallace.dog. If you follow him on Instagram you can see behind-the-scenes how much work it is — often starting long before sunrise.

I urge you to check it out.

Summa Scene, Downtown Scranton – January 2018

Saw this tag walking back in the snow to the office after a client meeting. Thought it ironic.

Paper Caves, Honesdale, PA – December 2017

Goregous, immersive art exhibit.

Smartify

Smartify:

Smartify is a free app that allows you to scan and identify artworks, access rich interpretation and build a personal art collection in some of the world’s best museums and galleries.

Gunseli Yalcinkaya, writing for Dezeen, calls it “a Shazam for the art world”.

This is cool. Can’t wait to try it out.

/via Dave Mark at The Loop.