Tag: branding

  • A new brand identity for The Watercolor Gallery

    I’m excited to start a brand-new series here on my site — The Grand Brand Design Challenge. I’m equally excited to be starting this series with a personal project I’ve been working on since 2010, The Watercolor Gallery. Read more about The Grand Brand Design Challenge on its own page. I’ve only taken the time

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  • You should attend events, meetups, and conferences

    I published the following article on LinkedIn in March. However, their publishing tool removed all of the photos from the post when I published it and I was so frustrated that I did not bother to go in and fix it. I’m republishing the post here with photos. For over a decade now I’ve put

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  • Looking beyond launch

    Jeremy Keith regarding Clearleft’s upcoming rebrand: I think it’s good to remember that this is the web. I keep telling myself that we’re not unveiling something carved in stone. Even after the launch we can keep making the site better. In fact, if we wait until everything is perfect before we launch, we’ll probably never

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  • Attending Cropped! a rebranding competition

    Last night I attended an event created by AAF NEPA to help a non-profit organization rebrand. The idea was simple; create a few teams of branding professionals from local agencies and have them compete to create the best ideas and solutions to rebranding a local non-profit company. I’ll leave the details of the competition to

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  • On rebranding

    Over on our company blog we published our recipe for rebranding a company. Here’s a snippet on how our outsider view is an advantage: Our suggestions and feedback come with no internal bias, no politics, no fear of losing our jobs, and certainly no fear of sounding stupid. We’re experts at dumb ideas. Out of

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  • Instagram’s new look

    Ian Spalter, Head of Design at Instagram, on Medium: The evolution of the community has been inspiring, and we hope that we’ve captured some of the life, creativity, and optimism people bring to Instagram every day. Our hope is that people will see this app icon as a new creative spark — something to have fun with

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  • Andrew Kim’s Microsoft rebrand; \”The Next Microsoft\”

    Andrew Kim sets aside three days to rebrand Microsoft. Holy crap.

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