Jeff Triplett, in a post encouraging people to post more:
It’d be best to publish your work in some evergreen space where you control the domain and URL. Then publish on masto-sky-formerly-known-as-linked-don and any place you share and comment on.
This continues to be the ideal; publishing on our own blogs and then, if we desire, share on the vast array of social networks available to us now.
However, this also continues to be extremely hard to do well. I struggle with this as much as anyone. I want to publish more on my blog but it is easier to publish elsewhere. It is also difficult to format syndicated posts across platforms in such a way as they do not feel alien.
You can spot a POSSE’d post a mile away. Mentions of usernames that do not exist on the platform, incomplete sentences cut off by character limits, and just generally poor formatting. Every platform has their own nuanced post formats and it is next to impossible to have a blog post format well across them all. POSSE’d posts are often neglected by their authors if they aren’t active on that platform, leaving discussions to dry up and stop.
While POSSE may be better than nothing it certainly isn’t very good or easy. I applaud those that do it fairly well.
My belly aching about POSSE aside, I agree with Jeff and aspire to do the same. Publish your content on a domain and platform that you own. It seems more important than ever to try to do this.
/via Nick Simson.
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