I could quote the entire piece, so I urge that you read it.
Focus is where I thrive. Focus is where I get results. Focus is everything.
On choosing a niche:
Choosing a niche is the easiest advice to give and the hardest advice to take. When you don’t have traction, it feels like choosing a niche will exclude the few people who are coming in the door.
I've given this advice countless times. I too have a hard time taking it.
I could quote it all but I'll just do one more.
Ignore the entrepreneur media.
I needed to read this.