Jessica Williams (presumably no relation to whom this post is about) writing for Times News regarding Jeff Williams, COO of Apple, speaking to students and faculty at Elon University , regarding Steve Jobs' new plan for Apple in the late-90s:
Apple would become “the Sony of the PC industry.” It would make computers fashionable, and it would go after individual consumers rather than big business.
See my post from last week: The Mac is turning less Pro. This isn't anything new. This plan has been going on for 20 years.