Sasank Reddy, on the Twitter blog:
Now, hundreds of thousands of threads are Tweeted every day! But this method of Tweeting, while effective and popular, can be tricky for some to create and it’s often tough to read or discover all the Tweets in a thread. That’s why we’re thrilled to share that we’re making it simpler to thread Tweets together, and to find threads, so it’s easier to express yourself on Twitter and stay informed.
I am not a fan of threads. They are ungainly, hard to follow, and a terrible reading experience.
That said, you cannot control how people will use a platform that you create. You can try to stop things you don’t like. You can attempt to ban a behavior. But that usually doesn’t work. Or you can make adjustments to make it a better experience. Like when Instagram introduced Stories to cut down on people making second accounts. Twitter has chosen to try to make threads on Twitter a little easier to do and hopefully a little easier to follow.
Before I pass judgement on how they’ve done this, I’ll let them iterate on these new features a few times to see if they can get it right. But, overall, I’m not a big fan of threads so even if they build an incredible UI for them I still do not believe I’d like them. But, again, (I can’t write this strongly enough) people are going to write threads on Twitter whether or not Twitter supports them.
As Manton Reece mentioned, I do not think threads are good for the web. But I don’t think they can be eradicated. I like how Micro.blog chooses to turn longer posts into "blog posts" (whatever that means these days) but that wouldn’t be right for Twitter. It is very right for Micro.blog.
I wonder? If I didn’t have a blog – and also didn’t really know how to set one up or had no desire to do so – would I appreciate this feature? I’m thinking I would. Or, I would write longer posts on Facebook and link from Twitter to those posts. Shiver.