Over on our company blog we published our recipe for rebranding a company. Here's a snippet on how our outsider view is an advantage:
Our suggestions and feedback come with no internal bias, no politics, no fear of losing our jobs, and certainly no fear of sounding stupid. We’re experts at dumb ideas. Out of dumb ideas come fruitful discussions, fun tangents, and exhausting possibilities.
If you need that sorta thing, reach out.