I watched Tantek’s presentation Take Back Your Web from Beyond Tellerrand during lunch. Great presentation. From it I added Mattias Ott’s blog post and this one by Aaron Parecki to Unmark to read later. Via Jeremy Keith.
The Creek, by Rolf Nylinder is my favorite video on YouTube so far this year.
The techniques and tools are all invisible lending way to only the story. I try to explain this to those whose videos I respect but that could be improved. So typically on YouTube it is about the gear. The drone shot looks like a drone shot. In this video, the drone is yet a tool that helps to tell the story. You hardly notice it is a drone shot.
The sound editing is also so, so good.
There is no greater compliment I can pay Rolf Nylinder except to say that I wish I had made this video. And that this video now sits directly next to another favorite of mine, The Arctic by Tim Kellner.
Announcements are beginning to pour out while VidCon is happening.
The number of creators earning five figures a year is up by 35 percent and the number of creators earning six figures is up by 40 percent. As in previous years, the vast majority of the revenue is coming from our advertising partners. We’ll continue investing here, but we also want to think beyond ads. Creators should have as many ways and opportunities to make money as possible.
They’re announcing several; merch, channel memberships, premiers. Very smart.
(Also, worth noting, the timing of Instagram’s announcement. Just prior to VidCon. I hadn’t thought of that at the time.)
Instagram launched what some are calling a direct competitor to YouTube, IGTV.
First, I’ll start by listing some reasons I think this is the perfect time for Instagram to have launched this product.
Second, I’ll list why I don’t think this will kill YouTube – but why it might move some of the content creators onto this platform.
Third, here are my general thoughts on the app experience:
Overall, I think IGTV is a great app and a good move for Instagram to make. I’m also happy that it is a separate app. While I believe that “creation apps” like Boomerang and Hyperlapse could have been strictly within Instagram’s main app – I believe consumption apps like IGTV belong outside of it.
Dan Kimbrough, a videographer, shared his thoughts on IGTV on his blog. I disagree with him on one point though. He says this is only important for those with Instagram or Facebook audiences. He writes:
Again, I’m talking about those who’s audience base comes from Instagram, not YouTubers or Facebook. If YouTube is your home base, this won’t matter to you today.
I disagree. And so does MKBHD who has 6M+ YouTube followers. Instagram’s 1B monthly active users (Dan cites 600M in his post but Instagram announced 1B MAUs yesterday) make it so that these creators cannot ignore this platform.
Collectively, the top 10 trending videos for 2017 have more than 633 million views and have been watched for over 40 million hours. The channels behind the top trending videos have more than 55 million subscribers in total.
The most popular videos on YouTube each year are seldom the most interesting. I find that the videos that are mildly popular, say with single millions of views or hundreds of thousands of views, are the most interesting to me. They have a broad enough audience that the creator is getting paid well and they generally are not flashes in the pan.
VR180 video focuses on what’s in front of you, are high resolution, and look great on desktop and on mobile.
I think this looks like an excellent format. As I’ve mentioned in the past, 360 video is very difficult to follow if there is a narrative. While 360 might be good to virtually put you somewhere, 180 will be better to help tell a story.
Rodriguez goes on to explain that VR180 is easier to create and can be much higher resolution. Me likey.
The New York Times describes The Daily 360:
Times journalists around the world bring you a new 360 video every day.
I’ve watched a few of these and they are pretty cool.
I found this via Dan Kimbrough who adds:
The New York Times is doing a lot of cool things with 360 storytelling. 360 is a newfound passion of mine and it’s nice to see it used in a way that’s immersive and helps to tell a story, not just a gimmick.
I agree with Dan. 360 video shouldn’t be used for just any video. It is a new medium. Just like square-crop photos in Instagram, tweets, Stories, VR — all of these are different mediums with which we can tell a story. For me the main disconnect I’ve had with 360-degree video has been focus… where should I look? When a “normal” video is simply shot in 360 it is very tough to follow along. The New York Times is helping with this by adding their visual cues to two different areas in the video at a time. So if you spin around the text or caption is behind you as well. As Dan stated, this medium is supposed to be immersive. Its entire raison d’être is to put someone into a situation. And that seems to be how it is being used on The Daily 360.
I’ll be following along.
Introducing Clips. A new iOS app for making and sharing fun videos with text, effects, graphics, and more.
I’ve been looking for an app like this for a long time. The Verge describes how I think I’ll use this app.
My best guess is because the default camera app is still something that’s supposed to be super simplistic (and accessible from the lock screen). And I think in some ways, this is a precursor to a consumer AR app, but Apple declined to answer questions around that. Clips seems like it could be the perfect app to use when iMovie is too much and the default camera app is not enough. The question is whether it will be the necessary stop between your phone’s camera and your favorite social network.
I’ve tried to edit a personal “vlog” (that I do not publish publicly) for a long time. And I did it using iMovie. But iMovie is too much for this. What I really want is Instagram Stories or Snapchat Stories in their own app. It looks like I’ll kind of sort of get that with Clips.
I don’t know why they didn’t just release it. Apple doesn’t usually announce things before they’re ready (I’m not counting operating system releases which require so much public testing). But I’ll be happy to get my hands on this next month.