Tag: augmented-reality
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Retail AR
Dent Reality, a company looking to create practical applications for augmented reality, has released a video preview of their first offering Retail AR: Retail AR can improve the customer experience and boost sales, by surfacing product details, displaying spatial information and navigating customers to relevant areas. Be sure to watch the video. You’ll see its…
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We’re in phase one of Augmented Reality
Apple just published a page dedicated to Augmented Reality in the latest versions of iOS. It is a good page overviewing some of the use cases we’re already seeing with AR. This is just the beginning. I’ve written about AR many times, so I won’t reiterate everything today. But look at these use cases and…
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Snap Art
Josh Constine for TechCrunch: Snapchat plans to launch a new augmented reality art platform featuring pop artist Jeff Koons and others. It will allow art to be pinned to specific locations in augmented reality so users can see it when they hold up their phones in the right spot. Snapchat will solicit sign-ups from artists…
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Is VR overrated?
Kristopher B. Jones, an entrepreneur from near my neck of the woods, weighs in on VR in a recent Forbes piece debating the applicability of the technology: I’m a strong believer that virtual reality is overrated, as it has limited applications outside of very specific industries. Industries like gaming and medical training are likely to…
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Observations on the computer-mediated reality landscape
The future won’t look this stupid. I promise. For the past several months I’ve been doing research on computer-mediated reality (CMR) – that is, when what’s real is somehow changed, interrupted, distorted, or otherwise effected by a wearable computer. This "ability" isn’t new and it is a nuanced superset of many different types including mixed reality…