Here is the insane business plan of what I would do, the thoughts of some fool on a hill halfway across the world:
No more keyboards or mouse support for iPads. Touch only. Nix half the iPad lineup, simplify simplify simplify. Gut iPadOS and rebuild it around touch fluidity and fluency and focus. Work with Procreate to expand their offerings. What is the Procreate equivalent of every creative tool? Look back to the playfulness of PushPopPress. Now, make a 12″ MacBook Air. Get rid of the other Airs. For the MacBook lineup, offer a cheap Neo, an ultra-portable high-spec Air, and powerful, portful Pros. And macOS? No touch. Good god, do not succumb to the siren call of touching MacBook screens. Instead, go into a three year period of major OS refactoring. Speed above all. Mythos harden the OS but increase malleability. What does an LLM-first macOS look like? One you can plug into and automate with ease. Make that. (Plot twist: It turns out it’s the same thing as a user-first OS.) Think about keyboard fluency. Bicycle for the mind the hell out of the thing. Make it absolutely clear about how iPads are used and how MacBooks are used. Think about them as true companions, but with no overlap. Maybe Ternus will usher in parts of this.
Somewhat recently I was in need of replacing my amazing iPad Pro 13″ from 2017/2018 and picked up a new iPad (not Pro). I’ve immediately regretted the purchase. Not just because I really should have went Pro, but also because _everything_ I’m doing these days requires macOS. iPadOS, while awesome at a very finite number of things, is nearly useless in the current work landscape.