Robin Rendle on blog post titles

Robin Rendle:

I love it when blog post titles are indecipherable to search engines. There are exceptions, like when you want to document a technical thing and so you should have a blog post title describe that but the majority of the time I feel like blog post titles should sound like the chapters of a book: cool and not entirely obvious what they’re about.

I think Jeremy Keith does this in a fun way.

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