When I wrote about owning and controlling my own content, I talked about trying to keep my “content” in its canonical location on my site, and then syndicating it to social networks and other sites. Doing this involves cross-posting, something that can be done manually (literally copying and pasting titles, descriptions, links etc) or through automation. Either way, it’s a real faff. Posting to my site alone is a faff.
It is a bit of a faff*.
In fact, I only syndicate to Micro.blog currently because it is effortless. I do not syndicate to any other social network. I sometimes wish that I were doing so again because I know I would get more readers here as a result, but – as Laura rightfully spells out – I just don’t have the time or energy to devote to getting that working again. I’ve spent countless hours trying to get it to work the way that I’d want it to (and took the time to catalog those issues here on my blog) and I’m just not going to do it again.