I spent years blogging about social media, trying to think about ways to drive mainstream adoption. When we reached the tipping point I had to ask "what now?" but still managed to find things to write about for a while.
But, for the last several years, I have become increasingly disenchanted with social networks, and the way they operate, leading to the deletion of my Google Plus account and shuttering of my Twitter profile.
This strikes very close to home. For years and years I beat the social media drum. In fact, I've personally installed Twitter on people's phones and signed them up to the service. But then, when I deleted my Twitter account, people thought I was nuts.
Wanting any social network to "take off" falls squarely in the "be careful what you wish for" department. If "everyone" was using your favorite network - you may not like it anymore. That is the case with Twitter*.
* Twitter problems are myriad. But a big one is that their community is full of wolves.