Signature style

Great piece from Lea Alcantara on her company blog on how originality and style have fallen to practicality and everything looking the same in web design:

The result usually ends up being less creative or original due to drowning with these constraints. It’s understandable. It might even be laudable.

I'm still soaking all of it in. I'm not sure where I land just yet. Which means this is a must-read.