My friend Yaron Schoen, whom I met at Greenville Grok last year, has a new startup that he’s been working on for at least a year. It is called Kiddo and it is for parents.

This is where Kiddo comes in. We want to help change that mindset by creating powerful and well designed software that is built with parents in mind. Empathetic software that adapts to their lives and not vice versa.

Kyle and I have watched his team’s application grow and mold over the last year and, while I will not give any details away prior to their official release, I can predict that it will be a very, very big hit with parents. They are looking for beta testers.

So, if you are a parent or are expecting, I recommend getting on their mailing list.