Addressing the needs of your market and knowing your competition

Wayne Barz, on knowing your market, the needs of that market and thoroughly understanding your competition and how they address that market and those needs:

The fact that a $6 billion market exists is good. Knowing that it is generally growing at 11% per year is a little more meaningful. But for the most part, I don’t care. What I want to hear is the classic “bottom up” understanding of your target customer.

Great post. I like when Wayne gets a little hot under the collar.

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