Horace Dediu of Asymco thinks so. Him, on Twitter:
I’m starting to believe that if and when Apple TV is updated the hardware price will be surprisingly low.
As you may very well know Eliza and I use our Apple TV a lot. We don’t use all of the features but we use it daily. For $99 (its current price) I think it a steal. I can’t imagine what would happen if, say, a new Apple TV was priced at $29 (my guess at what "surprisingly low" could be).
This, of course, is besides the notion that Apple will, at some point in the future, debut a brand-new television-related product. Perhaps a TV of their own. Or, perhaps, a really inexpensive Apple TV in addition to a TV of their own. Who knows?
But I can say this… I highly, highly recommend anyone with an iPhone, iPod, iPad or Macintosh to consider the Apple TV a must-have accessory. A must-have accessory. And if a new one is priced lower than today’s models than my recommendation would only be stronger.