My good friend Gary Vaynerchuk‘s new book "Why Now Is A Good Time To Crush It! And Cash In On Your Passion", also called "CRUSH IT!", is set to ship on October 13th. The new Web site for the book includes a sample chapter which gives a pretty good glimpse into the style and message of the book itself. In other words, it is dripping with Gary Vee.

His passion and methods have worked wonders for many brands including, but not limited to, his own personal brand, Wine Library TV, his family’s retail and online store Wine Library, Obsessed TV, Viddler, Tumblr, his first book, a cruise, and countless other properties, companies, and campaigns to come. I think he knows what he’s talking about.

I have high hopes for this book and I am looking forward to why Gary thinks now is a good time to cash in on your passion and how he suggests to do it.

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