My brother’s house has not been sold yet, but his website for it has definitely worked out already.
We’re tracking the visitors using Performancing‘s service, and we’ve been able to determine a few things about the Web site. First of all, it serves as a very good filter for all interested parties. Peter put an ad in one of the local flyers, which gave us about 40 hits to the Web site (for that day). Out of those 40 hits, they received 3 or 4 phone calls, and a few appointments to see the home. The one’s that did call, and made appointments, also saw the site and said they really liked it.
This, potentially, saved Peter the aggravation of receiving a few dozen phone calls and answering a ton of questions about the home. The web site provides very quick, easy access to most of the information about the home. Its location, price, size (even by room), and photos are readily available without ever needing to pick up the phone. Nothing is hidden.
Another thing that we should end up learning over the next few days, is if the web site reduces false positives. Since the site has fairly large, good quality photos of each room, no one should be surprised at what they see during their tour of the home. So, anyone that is coming to see the house should be fairly close to being an actual "sale". It should be interesting to see how it all plays out in the end.