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Colin Devroe

Reverse Engineer. Blogger.

NFL and the Surface

Dan Thorp-Lancaster for Windows Central:

Under the deal, the NFL will continue to use Microsoft Surface tablets for referee video reviews through the end of the 2018/2019 season, SportsPro reports. Coaches and players will also continue to use Surface tablets to review footage during games.

I’m glad MSFT is sticking with this. You’ll recall this gaff, perhaps. But I think that is fading. People know what a Surface is now. And, I think both the Surface hardware and Windows 10 are getting so much better that they need to keep pushing this brand in front of people. It is a great product.

I honestly believe one of Microsoft’s biggest challenge is marketing. See also this rant.

Microsoft holding Surface Keynote in October

Tom Warren for The Verge:

Microsoft’s Surface chief will hold a keynote speech in London at the end of October. The software giant is holding its annual Future Decoded event in London from October 31st to November 1st, and Microsoft revealed to The Verge today that Panos Panay will be speaking. Microsoft typically launches new Surface devices in October, and sources familiar with the company’s plans tell us to expect at least one new device at the event.

I sincerely hope they launch a Surface Phone. I want more pressure on Apple and I’d love to see Windows Phone (which I thought was fantastic) return to the battle of mobile OSes.

However, I don’t think it will happen. If this was a possibility I think (knowing Microsoft) they would have tried to build up more hype around this event than they are. They likely wouldn’t hold the event in London either. But, I can hope.

People are switching from Macs to Surface

Brian Hall at Microsoft:

More people are switching from Macs to Surface than ever before. Our trade-in program for MacBooks was our best ever, and the combination of excitement for the innovation of Surface coupled with the disappointment of the new MacBook Pro – especially among professionals – is leading more and more people to make the switch to Surface, like this. It seems like a new review recommending Surface over MacBook comes out daily. This makes our team so proud, because it means we’re doing good work.

I see tweets every single day from known Mac users that picked up a Surface product. Just last night I saw Sebastian de With, a well-known designer and Mac user, tweet repeatedly about his Surface Studio. He seems to like it.

Apple fans, myself included, cannot ignore this. However, Apple may. As I’ve written, and said, their move away from the pro user seems intentional and may be a very good move for their bottom line.

How Surface changed Microsoft

Jason Ward, writing for Windows Central:

Windows devices once perceived as low-end bargain basement devices are now seen as expensive cutting-edge hardware that rivals or exceeds Apple’s long-standing high-end market position.

I make this same point in my forthcoming review of the Surface Book and Windows 10. I’m so sorry it is taking so long to finish up this review. I didn’t want the review to be based only on first impressions but rather real world every day use.