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Colin Devroe

Photographer. Podcaster. Blogger. Reverse Engineer.

The Sony of the PC industry

Jessica Williams (presumably no relation to whom this post is about) writing for Times News regarding Jeff Williams, COO of Apple, speaking to students and faculty at Elon University , regarding Steve Jobs’ new plan for Apple in the late-90s:

Apple would become “the Sony of the PC industry.” It would make computers fashionable, and it would go after individual consumers rather than big business.

See my post from last week: The Mac is turning less Pro. This isn’t anything new. This plan has been going on for 20 years.

John Carmack’s stories of Steve Jobs

John Carmack:

I wound up doing several keynotes with Steve, and it was always a crazy fire drill with not enough time to do things right, and generally requiring heroic effort from many people to make it happen at all. I tend to think this was also a calculated part of his method.