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Colin Devroe

Reverse Engineer. Blogger.

Get your NEPA BlogCon 2017 Tickets

NEPA BlogCon 2017 tickets are available:

Attendees can expect presentations and roundtable discussions on branding, content development, podcasting, vlogging, and more.

I like the format changeup. (See also) Looks like some friends are presenting as well. Go grab your tickets.

Dan Kimbrough reviews the Samsung Galaxy Note8

Dan Kimbrough seems to love his Note8. However, he did offer this one caveat:

The one big let down I have is the speaker. It’s weak and poorly located. There’s only one speaker for media playback. At the bottom, to the right of the charging port. If you’re left handed, that’s probably where your pinky will sit. Sorry. When holding the phone in landscape, it’s where my index finger sits. It’s possible to completely muffle the sound and not mean to, which leads to holding it awkwardly. Playing a game is rough as it becomes hard to hear anything and hold the phone comfortably.

As an aside: Samsung is inconsistent on whether or not it should be typed Note8 (without space) or Note 8 (with space). If you do a search you’ll see ads that show it both ways, videos and news headlines from reviewers that show it both was as well. Even worse, Samsung’s own web site has it 3 different ways; Note 8, Note8, and Note 8.0. Poor form Samsung. This is branding 101.

I’m sticking with Note8.

Microsoft Windows Mixed Reality

In this video Tom Warren of The Verge uses some mixed reality headsets for Windows. Watching them I’m reminded just how far this industry has to go. I’d call much of what I see in this video very much beta-level hardware and software.

It has only been 5 months since I wrote the aforelinked piece and we’ve seen some major, major movement in this space during that time. Facebook, Apple, Google, and Microsoft have all thrown massive amounts of resources into mixed reality. I feel the pace of updates will only quicken over the next 24 months. By 2020 everything we see in this video will look ancient.

/via Dan Kimbrough on Twitter.

Repost: Dan Kimbrough on Twitter

Dan Kimbrough:

Cool new step counter, created here in #nepa. http://cdevroe.com/summit

The Daily 360

The New York Times describes The Daily 360:

Times journalists around the world bring you a new 360 video every day.

I’ve watched a few of these and they are pretty cool.

I found this via Dan Kimbrough who adds:

The New York Times is doing a lot of cool things with 360 storytelling. 360 is a newfound passion of mine and it’s nice to see it used in a way that’s immersive and helps to tell a story, not just a gimmick.

I agree with Dan. 360 video shouldn’t be used for just any video. It is a new medium. Just like square-crop photos in Instagram, tweets, Stories, VR — all of these are different mediums with which we can tell a story. For me the main disconnect I’ve had with 360-degree video has been focus… where should I look? When a “normal” video is simply shot in 360 it is very tough to follow along. The New York Times is helping with this by adding their visual cues to two different areas in the video at a time. So if you spin around the text or caption is behind you as well. As Dan stated, this medium is supposed to be immersive. Its entire raison d’être is to put someone into a situation. And that seems to be how it is being used on The Daily 360.

I’ll be following along.

Speaking to the Social Media Gurus class at Misericordia University


Me, doing my best Neil deGrasse Tyson. Photo credit: Richard Baldovin/Misericordia University.

In early April I had the privilege of speaking to the Social Media Gurus class (or COM 485) at Misericordia University. My friend Dan Kimbrough is the Assistant Professor of Communications in the Mass Communication and Design Department at the university and he invited me to speak to the class.

It was great to speak to these students and see what was on their minds, the challenges they were having, and what they did day-to-day to learn the ropes of marketing via social media. I was impressed with how attentive the class was. I’m just some guy coming in and spouting off about my experience with social media. But they seemed engaged and really wanting to learn. Many of them were putting into practice what they were learning through various class projects, non-profits, internships, etc. so I’m willing to bet that any practical tidbit they can pick up is valuable to them.

My view of the class.

Something I learned from this presentation was that the paths in social media marketing are just starting to be paved. Some methods and techniques have already come and gone but the true best practices still have yet to be worked out. Also, in our region here in Pennsylvania many businesses still have yet to see the value in social media marketing but they are seemingly being forced into it by their nearest competitors.

Thanks to Dan for the invite and to the class for being so welcoming.

Dan Kimbrough’s weekly links

Dan Kimbrough on his own blog:

Going to try to share cool stuff I come across weekly.

This is the best sentence I’ve read this week.

Live streaming video, by the numbers

Dan Kimbrough:

Facebook makes sense as the leader. More people use Facebook than YouTube. And by that, I mean we consume a lot on YouTube, most of its traffic is viewing videos, not creating. I think that most companies and influencers have a big enough audience that they can stream anywhere and their followers will…follow.

Facebook should be able to hold this top spot for some time. Their live video platform is easy to use and very, very good. Couple that with the massive audience and they have the killer live video product for a while. Also, a little birdie told me to expect Instagram-like Stories coming to Facebook soon as they are already testing this in smaller European regions. If they do that “Stories” video is going to go through the roof.

YouTube, on the other hand, is still only dabbling with live video. It seems they care more about live video for events than pushing live video from users. I’m sure this is a conscious choice. Perhaps, they’d prefer their live video to be of higher quality when they promote it. However, I just recently noticed their app has a tab (not a navigation item) for live video. I used it to watch to a few “radio” stations and someone playing a game. It was a very good experience. If, like Facebook, YouTube added that navigation item (and allowed directly sharing through Facebook and Twitter) I’d bet their numbers would sky rocket.

Dan also mentions the absence of Instagram Stories in the numbers:

Another note, I’d of thought Instagram would at least make the chart, but it’s live functions are only two and half months old. I think that they have the potential to move into third place, maybe even second.

He’s right (as always). The charts in Dan’s post are from polls conducted in November 2016. Instagram Stories hadn’t even existed yet (can you believe that?). EDIT: Instagram Stories launched in August 2016. It was Instagram Stories w/ Live video that came later. Thanks Leni. END EDIT. Already Instagram is crushing Snapchat so I expect the live video numbers to be also representative of that. By the time these polls are conducted again I’d expect Instagram Stories to rank very highly.

Another thing to note is that Twitter’s Live Video numbers are skewed slightly due to the fact that the feature for users is only available through Periscope and not yet a first-class citizen. Their live streaming video numbers — aside from Periscope — are likely due to their deals with large broadcast organizations and the NFL. If Twitter opens up live streaming video to users I’d also expect their numbers to climb. Historically Twitter hasn’t been very good at running separate brands so I think to do this they should bring Periscope into Twitter.

It is good to keep an eye on these trends as viewership shifts back and forth. Anecdotal evidence suggests that the numbers overlap somewhat but I’d love to see some statistics on how many separate and distinct live streaming video platforms users are getting their content from.

This post edited on February 15, 2017.

Dan Kimbrough on several trends for 2017

Dan Kimbrough touches on several trends he thinks will continue in 2017 such as this bit on AR/VR:

2017 will see AR & VR make great strides to becoming how we experience and interact with the world around us.

I agree we’ll see great strides in this area. I’m especially bullish on AR. But I still believe we’re a long way from it being “great”.

On live streaming video he says:

2017 will be the year we see live streaming go from a novelty for the masses to a tool for the business savvy.

I’m 100% on board with Dan here. Live streaming video has seen steady growth in terms of viewership and capability for nearly a decade but we are just now seeing this as a ubiquitous feature in nearly every communication service. Facebook, Twitter, Snapchat, Slack, Messenger, iMessage, Instagram, etc. all have a live streaming video feature now. With just a phone you can reach your audience. It is an extraordinary time for that medium.

Back to Dan on personal branding:

2017 will be the year that brands willing to showcase themselves, their voice and their personality, will dominate.

He references my friend Gary’s daily vlog. Gary isn’t the first to do this, not by a long shot, but he may be the first to do it with a camera man (the excellent DRock) and several editors – giving his vlog a very specific feel and an “ease” for him personally that makes it sustainable. One of the most popular vloggers on YouTube, Casey Neistat, recently hung up his hat. It wears you out.

I’m uncertain if we’ll see this segment of the market grow too much, however, I do think we’ll see entire company brands built on top of personalities more in 2017 than we did in 2016. Think Kim Kardashian, Jay Z, Jessica Alba, Kate Hudson – each of these individuals have built companies worth hundreds of millions and billions of dollars on top of personal brands. We’ll see a lot more of this as social media gives people, as well as companies, enormous capability to tell their story.

And finally, Dan on video:

2017 will be one of the last years to adopt video as part of your marketing strategy if you want to survive.

His urgency isn’t unwarranted. Now is better than ever to jump into using video as a marketing tool. Both live and well-edited pieces. However, I think we’re going to see video grow, and not shrink, come the next decade. Video formats and Internet connectivity will both improve to a point where video will be as “expensive” to view as images are now. As it stands, some people are limited by their mobile carrier plan and their device’s capability to display rich video content on-the-go. These limitations will disappear over the next 5 years for most of the developed world which will only expand the video viewing market.

Great list of predictions from Dan. I’m glad he shared them on his blog.