Attendees can expect presentations and roundtable discussions on branding, content development, podcasting, vlogging, and more.
I like the format changeup. (See also) Looks like some friends are presenting as well. Go grab your tickets.
Dan Kimbrough seems to love his Note8. However, he did offer this one caveat:
The one big let down I have is the speaker. It’s weak and poorly located. There’s only one speaker for media playback. At the bottom, to the right of the charging port. If you’re left handed, that’s probably where your pinky will sit. Sorry. When holding the phone in landscape, it’s where my index finger sits. It’s possible to completely muffle the sound and not mean to, which leads to holding it awkwardly. Playing a game is rough as it becomes hard to hear anything and hold the phone comfortably.
As an aside: Samsung is inconsistent on whether or not it should be typed Note8 (without space) or Note 8 (with space). If you do a search you’ll see ads that show it both ways, videos and news headlines from reviewers that show it both was as well. Even worse, Samsung’s own web site has it 3 different ways; Note 8, Note8, and Note 8.0. Poor form Samsung. This is branding 101.
I’m sticking with Note8.
In this video Tom Warren of The Verge uses some mixed reality headsets for Windows. Watching them I’m reminded just how far this industry has to go. I’d call much of what I see in this video very much beta-level hardware and software.
It has only been 5 months since I wrote the aforelinked piece and we’ve seen some major, major movement in this space during that time. Facebook, Apple, Google, and Microsoft have all thrown massive amounts of resources into mixed reality. I feel the pace of updates will only quicken over the next 24 months. By 2020 everything we see in this video will look ancient.
/via Dan Kimbrough on Twitter.
The New York Times describes The Daily 360:
Times journalists around the world bring you a new 360 video every day.
I’ve watched a few of these and they are pretty cool.
I found this via Dan Kimbrough who adds:
The New York Times is doing a lot of cool things with 360 storytelling. 360 is a newfound passion of mine and it’s nice to see it used in a way that’s immersive and helps to tell a story, not just a gimmick.
I agree with Dan. 360 video shouldn’t be used for just any video. It is a new medium. Just like square-crop photos in Instagram, tweets, Stories, VR — all of these are different mediums with which we can tell a story. For me the main disconnect I’ve had with 360-degree video has been focus… where should I look? When a “normal” video is simply shot in 360 it is very tough to follow along. The New York Times is helping with this by adding their visual cues to two different areas in the video at a time. So if you spin around the text or caption is behind you as well. As Dan stated, this medium is supposed to be immersive. Its entire raison d’être is to put someone into a situation. And that seems to be how it is being used on The Daily 360.
I’ll be following along.
Facebook makes sense as the leader. More people use Facebook than YouTube. And by that, I mean we consume a lot on YouTube, most of its traffic is viewing videos, not creating. I think that most companies and influencers have a big enough audience that they can stream anywhere and their followers will…follow.
Facebook should be able to hold this top spot for some time. Their live video platform is easy to use and very, very good. Couple that with the massive audience and they have the killer live video product for a while. Also, a little birdie told me to expect Instagram-like Stories coming to Facebook soon as they are already testing this in smaller European regions. If they do that “Stories” video is going to go through the roof.
YouTube, on the other hand, is still only dabbling with live video. It seems they care more about live video for events than pushing live video from users. I’m sure this is a conscious choice. Perhaps, they’d prefer their live video to be of higher quality when they promote it. However, I just recently noticed their app has a tab (not a navigation item) for live video. I used it to watch to a few “radio” stations and someone playing a game. It was a very good experience. If, like Facebook, YouTube added that navigation item (and allowed directly sharing through Facebook and Twitter) I’d bet their numbers would sky rocket.
Dan also mentions the absence of Instagram Stories in the numbers:
Another note, I’d of thought Instagram would at least make the chart, but it’s live functions are only two and half months old. I think that they have the potential to move into third place, maybe even second.
He’s right (as always). The charts in Dan’s post are from polls conducted in November 2016. Instagram Stories hadn’t even existed yet (can you believe that?). EDIT: Instagram Stories launched in August 2016. It was Instagram Stories w/ Live video that came later. Thanks Leni. END EDIT. Already Instagram is crushing Snapchat so I expect the live video numbers to be also representative of that. By the time these polls are conducted again I’d expect Instagram Stories to rank very highly.
Another thing to note is that Twitter’s Live Video numbers are skewed slightly due to the fact that the feature for users is only available through Periscope and not yet a first-class citizen. Their live streaming video numbers — aside from Periscope — are likely due to their deals with large broadcast organizations and the NFL. If Twitter opens up live streaming video to users I’d also expect their numbers to climb. Historically Twitter hasn’t been very good at running separate brands so I think to do this they should bring Periscope into Twitter.
It is good to keep an eye on these trends as viewership shifts back and forth. Anecdotal evidence suggests that the numbers overlap somewhat but I’d love to see some statistics on how many separate and distinct live streaming video platforms users are getting their content from.
This post edited on February 15, 2017.