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Colin Devroe

Reverse Engineer. Blogger.

Joining Condron Media

I see huge opportunity in digital marketing over the next decade.

We’re now reaching the point where billions of people are using social platforms to share information every single day, where the vast majority of a person’s attention is on an internet-based platform rather than a broadcast one, and, where the tools are in-place to allow businesses to measure where every dollar is spent.

Marketing wasn’t always transparent. It was nearly impossible to know exactly how well, or how poorly, a particular campaign was working. Billboards, print, radio, and TV are incredibly difficult to measure – and impossible to measure accurately. As internet marketing has matured – from banner ads to boosted posts and stickers and filters – it has actually gotten more transparent. Marketing campaigns can be laser focused to reach only the people and business that you want to see your message. Each impression can be measured and tracked to be certain how the campaign is working. And, the campaign can be adjusted ad nauseam to ensure no impressions are wasted. It is an incredible time to invest in digital marketing.

This is why I’ve decided to join Condron Media as Senior Vice President.

How did I get here? By fooling around and applying the lessons I learned as practical business strategies.

When I was 14 fooling around with HTML in my bedroom I never thought it would turn into a career. It did. And I helped build some of the most trafficked and award-winning web sites of the early 2000s.

When I was 18 and decided to jump from IT to programming for the web I never thought it would lead me to build something that would be used by thousands of people. I did that several times. In fact, a few of the projects I worked on ranked very highly in Alexa ratings with millions of impressions daily.

When I was 22 and lost my job due to the September 11th attacks I never thought that I’d be able to start my own business using my experience to help other companies. I did and immediately found a client that would catapult my career.

When I was 27 and serving on the board of a technology company I never thought I’d be able to use that experience to help dozens of entrepreneurs to get their start. I’ve been super happy to have helped many and am looking forward to continuing that for the rest of my life.

And, since joining Twitter in 2006 and Facebook in 2007, I never thought that messing around with social networks would give me the skills I needed to help the next wave of marketing trends where hundreds of millions of dollars are spent annually – but I firmly believe that is exactly the doorstep I’m on right now. And I’m looking forward to seeing what the next few steps look like.

If you would like to up your marketing game give us a call.

Goodbye Viddler

Working at the same company for six years is a privilege that many do not get to enjoy. I’ve been extremely privileged to be able to do just that at Viddler from early 2007 until now.

My relationship with the Viddler team actually began before my first day as a team member. My friend and ex-coworker Mike Stickel and I ran a small company called ChanceCube that did some consulting for Viddler long before I ever thought I’d end up working there full-time. In 2006 the small team at Viddler was focused on creating a Flash-based video player that included comments that popped up along the timeline as you viewed a video. Mike and I helped Viddler conceptualize the UI for that player.

In 2007 when I visited Rob Sandie and Donna DeMarco in what was then a closet-sized office in Jordan Hall at Ben Franklin Tech Ventures near Lehigh University I saw that they had built what Mike and I had helped them design and it was way beyond our own expectations for how good it really could be.

It was during that initial visit that I knew I wanted to be part of the Viddler team.

Since that cold, cold day in January 2007 everyone at Viddler has worked very hard to first build a cool product, then build a viable business, an incredibly good team, a very reliable platform, and ultimately a sustainable company.

At every step in the evolution of Viddler and from every member of the team past and present I’ve been able to learn so much. It was a privilege to serve on the Board of Directors, to help recruit great talent, and to work with Viddler’s largest customers to accomplish their online video goals. Each of the various roles that I tried, and both succeeded and failed at, were challenging, fun, and worth the effort.

I feel it is time to do something different. I’m ready to do something new. I have many interests and the world of web video was only one of them. It will take a few months before my new team and I are ready to share what we’re working on butI’m very excited about what’s next.