Tag Archives: branding

Catapulting your brand

Many young companies will leverage their founder’s or team’s personal brands to catapult the company’s brand. They’ll attempt to “get the word out” about the company’s product using the networks of their own team. They’ll try to mold the message of the company using their own voices rather than the company’s collective one. If you [...]
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Jon Christopher’s new suit

My friend Jon Christopher has just launched a new site for himself. He’s run the Monday By Noon site and brand for years yet he never had a place all his own on the Web. It is so very important for a designer/developer, freelance or otherwise, to have their own site. Personal branding is a crucial [...]
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A blog by any other name

This personal blog of mine has been around for a long time. It started in 1996 but it wasn’t called cdevroe.com then. Over the years it has, for better or worse, transformed more than a few times. It has changed names, domains, services, software, designs, and purposes. Today it changes again. I’ve decided that my personal [...]
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“We just posted loads of clips all over the freakin’ place!”

Which strategy has the greater value; sharing everywhere or sharing in one spot?
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