Reverse engineer. Blogger.

Posts tagged branding

Looking beyond launch

Jeremy Keith regarding Clearleft’s upcoming rebrand: I think it’s good to remember that this is the web. I keep telling myself that we’re not unveiling something carved in stone. Even after the launch we can keep making the site better. In fact, if we wait until everything is perfect before we launch, we’ll probably never […]

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Last night I attended an event created by AAF NEPA to help a non-profit organization rebrand. The idea was simple; create a few teams of branding professionals from local agencies and have them compete to create the best ideas and solutions to rebranding a local non-profit company. I’ll leave the details of the competition to […]

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On rebranding

Over on our company blog we published our recipe for rebranding a company. Here’s a snippet on how our outsider view is an advantage: Our suggestions and feedback come with no internal bias, no politics, no fear of losing our jobs, and certainly no fear of sounding stupid. We’re experts at dumb ideas. Out of […]

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