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Colin Devroe

Reverse Engineer. Blogger.

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Baremetrics left Medium last year

Josh Pigford, last year, on leaving Baremetrics leaving Medium:

I realized Medium is really great about surfacing content, but it removes the face of it. It neutralizes all content to basically be author-agnostic. It’s like Walmart or Amazon in that you can buy from thousands of different brands, but you rarely actually know what brand you’re buying…you just know “I got it from Amazon.”

This is an excellent analogy for Medium. Distribution at the cost of customer acquisition and brand loyalty.

Responses to RSS isn’t dead. Subscribing is alive.

There were a number of responses to RSS isn’t dead. Subscribing is alive. Partly due to being on Micro.blog Discover and perhaps also due to Brent Simmons linking to it (thanks Brent!).

Chris Aldrich:

I’ve been enamored of the way that SubToMe has abstracted things to create a one click button typically with a “Follow Me” or “Subscribe” tag on it.

SubToMe seems interesting. A single button that gives the user a ton of options to subscribe. For now, I’m sticking with my Subscribe page that gives a short description of what Subscribing is and where they can do it. Perhaps I’ll extend the list of services in the future.

Jeremy Cherfas:

As for tools creating better ways to surface stuff, Newsblur does allow you to train it, which to me seems more useful than using an algorithm to train me.

I don’t need an algorithm personally. I actually like the urgency having many subscriptions creates. It forces me to weed through my subscriptions from time-to-time and unload a few. But I’m glad to hear Newsblur has something they are working on for this.

Rian van der Merwe:

I really like how you structured your “Subscribe” page in a way that non-tech people would understand. I went with “Follow” as the title, since that’s a word that has become synonymous with getting updates. What are your thoughts on Follow vs. Subscribe?

Follow is likely the more modern and widely popular verb. I think each network has had to make this choice on its own to help users infer what type of place they signed up for. Facebook has “friend”, Twitter “follow”, LinkedIn “connect”. Each of these verbs have meaning. Follow and Subscribe are both impersonal enough to fit with blogs but each have their own feeling behind them. Subscribing, to me, feels like I’m reading a publication (whether it be by 1 person or many). Following feels more like I’m one wrung down on a ladder. I could be alone in this feeling though.

As an aside: I’m so happy that blogging is being talked and written about so much over the last few months. 2019 already feels like a boon for one of my favorite things.


RSS is not dead. Subscribing is alive.

Sinclair Target, writing for Motherboard:

Today, RSS is not dead. But neither is it anywhere near as popular as it once was.

This isn’t the first nor the last article to cover the creation of the RSS standard, its rise to relative popularity with Google Reader, and its subsequent fall from popularity.

But the big point that many of these articles dismiss lightly or directly omit is that RSS is still used as the underpinnings of so many widely popular services today. Apple News, Google News, Flipboard (each with likely tens of millions of users or more) and many others use RSS it is just that people do not know it.

We should likely stop talking about RSS. We need to simply start calling RSS “Subscribing”. “Subscribe to my blog” is the only thing we need to say.

Also, tools like Inoreader, Feedly, etc. should create far better ways to surface content for readers from their active subscriptions. When people subscribe to more than just a few sites it quickly can be overwhelming to people that don’t like to wake up to “inboxes” with 300 unread count. People just abandon those. It is why Twitter, Facebook, Instagram, etc. all use algorithms to select which content people should see when they open the app. I’m weird. I want to see everything in reverse chronological order. But “most people” want to see something interesting for the few moments they devote to reading their subscriptions.

RSS will never be as popular as Facebook. Let’s all get over it. But please do subscribe to my site. 🙂

Signal v Noise exits Medium

DHH:

These days Medium is focused on their membership offering, though. Trying to aggregate writing from many sources and sell a broad subscription on top of that. And it’s a neat model, and it’s wonderful to see Medium try something different. But it’s not for us, and it’s not for Signal v Noise.

SvN was not long for Medium. It never felt at home there. Basecamp (the company, formerly known as 37 Signals) has too strong of a voice and brand design to ever have their blog live inside a platform with such web and brand hostility as Medium.

I think back to 2012 when SvN redesigned, I linked to that redesign then, and how they had carefully considered their typography, graphics (they had a different graphic for each category of posts), layout. Mig Reyes, at the time, wrote:

Instead of poring over other blogs, I spent a week studying books, magazines, and of course, Bringhurst. Capturing the right feel for body text was step one—it sets the tone from here on out.

If you care this much about your site/blog you cannot be holed up in some constrained content silo like Medium. Medium is an excellent (perhaps currently the best) web-based writing tool but the platform is more than just that. It promised exposure which is why many blogs like SvN gave it a try. But that was definitely the wrong reason to go there.

Nice pick up for WordPress of course but in reality SvN could have found a home on any platform they had full control over. I like the new design too.

Dialog out of beta

Mike Haynes:

We appreciate everyone’s patience as we worked through the development process and look forward to hearing your thoughts and feedback.

Mike may see the development and launch of Dialog as taking longer than he would have liked, but from where I sit the app has come a long way in a relatively short period of time.

Back in May 2018 I linked to Dialog saying that it was “very much beta”. The current version is very much complete. I’m very glad the app exists.

Repost: Anton Peck on blogging in 2019

👉 Anton Peck on Twitter:

Prediction: 2019 will be a noticable shift back to blogging. Social networks may see a slight hit. People have things to say, ideas to write about, stories to share.

Ton Zijlstra linking curiosity to his blogging

Ton Zijlstra, replying to Frank Meeuwsen’s post that was replying to my post, took a different angle:

Over the last 16 years my blog has been a good instrument to trigger, feed and explore my curiosity. Me blogging more means I’m curious to expand my horizons again.

His post reminded me of a discussion that came up in 2013 on the blogosphere… writing is how I think. And still to this day, my blog is where I form ideas and hypothesis regarding my own interests.

Don’t let people tell you blogging is dead. Seems alive and well to me.

My crypto and indie web goals for 2019

Steven Johnson, in Beyond the Bitcoin Bubble:

The true believers behind blockchain platforms like Ethereum argue that a network of distributed trust is one of those advances in software architecture that will prove, in the long run, to have historic significance.

I’m very late to the game in reading Johnson’s piece in the NYT. I’ve had it stored in Pocket for far too long. I’m glad I took the time this morning while drinking my coffee to read it. It is very good. It includes many things I think about most; the open web, how tech giants are so important in what the future will look like, and what we can do to mitigate the downsides of them owning the future.

Since 2011, I’ve been asked about Bitcoin and blockchain from time-to-time. My advice to people (including myself) is to recommend people do their own research.

I’ve been buying BTC lately. Partly because the price is rather low at the moment but also partly because I have a completely different goal in 2019. I’m not prospecting. If my wallet’s value appreciates, excellent. If it doesn’t, I don’t care. My goal in 2019 is to use crypto currency (likely Bitcoin or Ether?) to pay for some every day mundane things. My goal is to transact the equivalent of around $10,000 USD in some form of crypto during the course of the year. That could be accepting crypto or spending crypto. It is my hope that by not being a hodlr, and also not trying to get rich, that I will help the crypto financial ecosystem in some small way.

Going back to Johnson’s piece. He writes a lot about the open web and the open protocols that are in place and how on top of those certain companies own things like our identity. He doesn’t quite go so far as to mention the Building Blocks of the indie web but I wish he had. But I think we’re starting to see decentralization on many fronts happen. I think 2018 was a big year for this and I think the shift is only going go accelerate.

I’m not going to make any predictions specifically for 2019 since I believe it will take longer than that. However, with blogging being easier than ever, with Mastodon and indie web protocols, and Solid and many other projects happening – I think we’ll start to see the power of Facebook and Google splinter. Even if it only splinters a little it will be a good thing for the open web.

My indie web goal is to bring my personal site a little more inline with indie web principles. As you long time readers will know, supporting the indie web exhausted me. I gave up. It was too hard. But, the beginning of such things is hard and I should buck up and figure it out. If I do and somehow help make it easier for the next person the web will be a better place.

I recommend reading Johnson’s entire piece.

Leo Laporte leaves Twitter, Instagram, Tumblr, Facebook

Leo Laporte:

Yesterday I deactivated my Twitter account and kicked Tumblr to the curb. A couple of weeks ago I did the same with Instagram. A month or so before that I killed Facebook. And I survived. No, thrived!

I had deleted my Twitter account in the past and lived. And while I haven’t deleted my account again I am on Twitter far less than ever. I spend much more time in my RSS reader (like in 2003 era), dabble on Micro.blog, and now on Mastodon a bit. It feels so much better even if decentralized.

Repost: Aaron Parecki “blogchain”

👉 Aaron Parecki:

what if instead of webring we called it blogchain