Menu

Colin Devroe

Photographer. Podcaster. Blogger. Reverse Engineer.

Thoughts on Apple’s March 2019 Media Event

I’m writing this for posterity’s sake. For my own recollection. So please feel free to skip the reading of this post.

  • Apple News+ : Given that Apple News is serving enormous amounts of traffic I have little doubt that News+ will be a big enough hit to boost Apple’s Services revenue. I doubt it will be for me personally.
  • Apple TV+ : I’m eager to see what the pricing for this will be. TV is still a mess. Eliza and I would love to get rid of cable altogether and just get our shows via streaming online but it still isn’t easy (or affordable) to do that. I still think we’re many iterations away from TV no longer being a mess. I was also sort of hoping that this service from Apple would allow me to cancel Netflix but it appears I would need this in addition to it and I simply can’t afford to pay for more subscription services. I’ll give them a few years to iron out the details.
  • Apple Arcade : This looks great for gamers. I’m not one but I can imagine households with adults and children who are would love this. Unlike John Gruber, I think Google’s Stadia is a far more momentous offering. Yes, you need good Internet. But Google’s entire business model is built around people having good Internet. So I’d say Stadia is in line with their worldview. I also hope this works out financially well for the game developers that want to create amazing game experiences without ads and in-app purchases.
  • Apple Card : By far the thing I’m looking forward to most from their announcements. That is, until I saw the interest rates. I think this new card service is definitely superior to nearly every other card. But if they can’t offer much better interest rates I wonder if it will be a nonstarter for many. I’ll wait for the official launch.
  • Oprah : Who doesn’t like Oprah?

I can’t imagine the amount of money or resources Apple has invested to get to the point where they were able to announce all of those services in a single day.

Wishes for Apple’s Fall Media Event

On Tuesday Apple is holding its Fall Media Event. Thanks to a rogue Apple employee, who I can only imagine is packing their personal affects as I type this, the rumor mill has been working overtime and it appears as though we “know” just about every detail one could imagine prior to this event short of Eddy Cue’s untucked shirt color.

Based on those findings it appears that most of the things I am wishing for won’t come to fruition. Fortunately, most of my wishes have to do with how Apple will market their products and less to do with the hardware itself.

However, rumors are just rumors and, no matter how well sourced things may be, all sorts of details can be inaccurate, vague or completely wrong.

So here are my wishes for Tuesday’s event.

  • The new iPhones should be called the iPhone, iPhone Plus, and iPhone Pro. Based on the iOS 11 GM leaks it appears as though I won’t get this wish – but I feel like the number-based naming is long-in-the-tooth and doesn’t fit other products that Apple sells like the iPad, MacBook, or iMac. “IPHONE X” is a terrible name.
  • The new Apple Watch with LTE should be slightly thinner. I’ve long thought the Apple Watch is slightly too thick. Though it appears the shape and size are going to be exactly the same as the previous editions of the Apple Watch.
  • Touch ID should be included in the Power Button on the side. I’m all for getting rid of the Home Button but Touch ID is far too nice to see it gone forever.
  • A new Apple TV with better remote, 4K support, and Amazon Prime Video app.
  • I’ve already described the iPhone SE I’d like to see released though this likely won’t happen until springtime.
  • And lastly, I’d like a presentation about Apple Park. It doesn’t seem like they will have enough time for much more than a short tribute to Steve Jobs in this new theater named after him – but it would be nice to have an official presentation about the new campus.

As an aside: I wonder if anyone has thought of the possibility that the iOS 11 GM leak was done on purpose by Apple for some reason? That they are making sure to set expectation regarding the Home Button and Touch ID being gone?

I’m excited for Tuesday.

Oh, and I already have a post I plan to publish on the day iOS 11 is released. So watch for that.

Amazon Prime on Apple TV

Peter Kafka at Recode:

The tech giants, who are increasingly competing for customers’ time, eyeballs and money, are close to an agreement to bring an Amazon video app to Apple’s Apple TV set-top box, according to people familiar with the two companies.

Recently we’ve begun renting movies on Amazon Prime instead of iTunes via Apple TV because our Apple TV (which is, admittedly a generation behind) no longer works to rent movies. Rented movies play for a few moments than stop. All other videos (even trailers for the movies) work just fine. So we end up asking for a refund every time. So now we use Prime and it works great.

I am, however, hopeful that Amazon and Apple make this happen. It may actually get me to upgrade to the latest Apple TV.

/via John Gruber.