May 15th, 2006

Ikea is big

This past Friday Eliza and I drove to Paramus, New Jersey (about a two and half hour drive) to visit with my sister, brother-in-law, and niece and also to buy some stuff at Ikea.

Our hopes were to purchase a new desk and lamp for my office, as well as a few bookcases for our living room. At least, that was our goal, until we stepped into Ikea.

First of all, whenever a “store” is on a street of its own name, you should know what you are getting into. After pulling up to Ikea on Ikea Drive, we entered into the building or “hanger” as it could be referred to. Ikea is big. For those that have never been to an Ikea, and want to figure out relative scale - think of 3 Wal-marts stacked one on top of the other. Toss in about ten thousand neatly placed products in showroom display form, add a buffet or two, then take on a home depot style pick up area - and you’ll get a sense of this thing.

I’m not quite sure if our not buying anything we set out to buy was due to simply by being overwhelmed by choice, but it was certainly a factor. I wanted a desk, of which they had dozens of models and over 100 separate attachments and configurations and color choices. In some ways this is great, because you could literally build the desk you wanted. In other ways, it causes an aneurysm, due to the possibilities flying around in your head.

Our bookshelves were a tough fit. Eliza had some specific requirements for the bookshelves (due to our living in an apartment and having limited space), and us having some very specific uses for the shelving. I am pretty sure that given the proper amount of time (about 2 years), we could find what were were looking for in the shelving department.

For shopping experience alone, not many “stores” can hold a candle to Ikea. Ikea sets up a display for each product they are selling, and practically every part of each display is for sale - including the flooring. This makes is very easy to see how the product will look once setup, in a given environment. It’s like a furniture and product zoo, and everything has a price tag. Yet, to be able to take all of that in, would take many many hours.

I’m not trying to make any points with this note, just that Ikea is big. We went, we saw, we didn’t buy anything. We’ll go again.

[tags]ikea, shopping, new jersey, paramus[/tags]

9 Responses to “Ikea is big”

  1. Zach Hale Says:

    Well, at least you didn’t spend all your money on things you didn’t set out to buy, that might end up being a problem. At least you left equal to how you were when you went in, not less.

  2. Daniel Nicolas Says:

    and when things get bad, just bring a small backpack overthere and just evade everyone you see. It’d be easy to spend a couple nights there.

  3. Colin D. Devroe Says:

    Zach: Very true, I never thought of it that way. You must be one of those “glass half full” guys.

  4. Colin D. Devroe Says:

    Daniel: You could easily survive in there. Ikea, the habitat.

  5. Joel Says:

    An interesting investigation into the concept of too much choice was shown on Australia’s ABC science program Catalyst - Choice - describing exactly what you have written above (available for streaming).

    That said - Ikea’s a bloody good innovator.

  6. Tom Kim Says:

    I often go into a consumer Zen trance mode at Ikea. Be sure to see their broken and returned section way off to the side of all the cash registers.

  7. Evan Says:

    Ikea Rocks! Which one do you hit up? Columbus Blvd or the one just off of 476?

  8. Andy Says:

    Ikea stores can be completely overwhelming. We have one near us in Leeds, Yorkshire, UK and you can get lost in there - not a typical experience in Britain, where our few actual malls look like corner stores to most Americans and where we tend to actually dislike giant places to shop in as a rule. Ikea is clever in offering cheap but decent food, keeping you instore while you eat - the idea I suppose is to do all they can to stop you leaving the store for any reason until you spend. So well done on coming away with nothing! Even if you wanted something, it’s a triumph of humanity over the pull of shopping engineered to get you to spend… x

  9. Cory Says:

    ive always liked the look of IKEA stuff. i plan to buy from IKEA when I re do my workspace in my room

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