Outsourcing your online presence
Look, I get that I’m the nut who doesn’t want to use Facebook. I’m not even saying don’t post your stuff to Facebook. But if Facebook is the only place you are posting something, know that you are shutting out people like me for no good reason. Go ahead and post to Facebook, but post it somewhere else, too. Especially if you’re running a business.
Facebook is an amazing platform for businesses. It is very easy to keep up-to-date. Your customers (that are on Facebook) can follow along and share your message. And you can use it to post text, photos, video, live video, photo albums, links, events, groups discussions, polls, etc. etc. It is an incredible tool.
However. As has been delicately noted by others Facebook does not play very nice on the Internet. While Facebook has 1B+ accounts… that does not add up to everyone. And, those 1B+ accounts aren’t all individual people. And some of those people may only open Facebook to see the latest photo of their grandchild. So if you’re business is only sharing on Facebook there is no doubt that you’re missing the entire audience. You’re getting some. But certainly not getting all. And, you’re missing out on searches through Google or Bing or Yahoo!.
Businesses should have their own site AND share through social networks where they think their customers are.