Colin Devroe

Senior Vice President Condron Media

Reverse engineer. Blogger. Investor. Photographer Hiker. Kayaker.

Jason Fried on the Apple Store experience

Jason Fried:

But in the last few years, the stores have really turned me off. I don’t like stepping into them. They don’t make me feel welcome — rather they make me feel like I need a good reason to be there. Of course I have a reason to be there, but I don’t like the fact that I have to declare it upon entry.

And, on going into a Best Buy:

I walked in. The place was empty. This doesn’t bode well for Best Buy, but as a customer I kinda loved it. I could enter the store without being asked why I was there today. I just walked in and headed towards the dedicated Apple area in the back. When I got there I asked a guy if they had a 128 gig smaller size iPad Pro. He asked what color, I said gold. And he grabbed me one. Done. 5 minutes.

Now, compare both of these experiences with my experience at the Microsoft Store that I talked about on E13 in the beginning of November. Apple may have set the bar for retail over the last decade but they’ve been losing ground ever since.

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