Renaming a product before its official launch may not seem like a big deal, but in this case it gives the app a new importance. Just by renaming it, the app feels more ambitious. It forces me to devote more attention to it, which means saying goodbye to some of my other web apps that I can no longer focus on.
I’m glad Manton has found the right name and direction for this service he’s been working on for some time. I’m anxious to see it get out into the public.