Colin Devroe

Reverse Engineer. Blogger.

Removing the pro from Apple

November 17, 2016

John Gruber regarding Sal Soghoian being axed from Apple:

If they had simply fired him, that’d be one thing, but the fact that they’ve eliminated his position is another. This is shitty news. I find this to be a profoundly worrisome turn of events for the future of the Mac. I hope I’m wrong.

I noted this on Twitter without any comment. But I’m slowly seeing us pros being shown the door at Apple and Sal is just further evidence of this.

When Dan Kimbrough and I were at the Apple Store last week to look at the new MacBook Pro we were speaking to a retail store employee who, after hearing how we use computers said, “Oh, you are a ‘Pro User’“. He said it in such a way that made me think we weren’t welcome. Dan felt it too. He said so immediately as we were walking out the door.

My thinking is this; the consumer market is enormous compared to the pro market. Yes, there is a lot of money in Enterprise but Apple doesn’t consider themselves an Enterprise company. They slowly stopped chasing that dream long ago. Remember the X-Serve? Now, they are also slowly backing away from the pro market as well. Their entire business, for decades, was built on top of those that use Photoshop and Illustrator to do their work. Then, with their switch to a Unix-based OS, they picked up a ton of us that do programming for a living. But now they are removing ports and power in favor of small and thin. And they aren’t updating their beast of a computer either. And, to top of off, they eliminated a position at Apple that was arguably a very important part of why pro people could use macOS.

We keep asking Apple if they are going to leave the Mac behind. And they keep saying no. What we should be asking is if they are going to be leaving the professional users of the Mac behind.

This does not mean I think this is the wrong strategy for Apple. Apple is chasing revenue. They will sell more Macs to “normals” by making them as approachable, thin and light as possible. It just happens to not be the right strategy for me to continue using the Mac. So I’m making the jump to Windows 10. We’ll see if I’ve made the right decision in three years or so.