Instagram plays defense and releases Instagram Direct

The war for our attention rages on.

Allow me to propose a timeline for how Instagram Direct, a feature inside of Instagram 5.0 that allows users to share photos with one or many people rather than with all of Instagram, more than likely came to be:

  • Snapchat becomes a leading photo-sharing service.
  • Snapchat turns down a ~$3B+ acquisition offer from Facebook*

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