Reverse engineer. Blogger.

Wayne Barz, on knowing your market, the needs of that market and thoroughly understanding your competition and how they address that market and those needs:

The fact that a $6 billion market exists is good. Knowing that it is generally growing at 11% per year is a little more meaningful. But for the most part, I don’t care. What I want to hear is the classic “bottom up” understanding of your target customer.

Great post. I like when Wayne gets a little hot under the collar.