Tag: advertising

  • On ad blocking

    I do not intentionally block ads. I do, however, intentionally block ad tracking. And I think this distinction is important. This morning I read Manuel Moreale’s recent post On Ad Blockers wherein they struggle to find an argument against blocking all ads on the web. “Every time I stumble on a discussion about blocking ads…

    Continue >

  • How to fix the web

    Robin Rendle published Why are websites embarrasing? wherein he laments the state of design and accessibility on the web. But, he’s hopeful. “I do truly believe that a website can be as well designed as any book, just as thoughtful, just as brilliant.” I sympathize with Robin. The web, especially the news web, is a…

    Continue >

  • Socialocca presents a Social Media Workshop at the February 2018 NEPA Tech meet up

    This month’s NEPA Tech meet up was yet another smashing success. If you live in northeastern Pennsylvania and are interested in the intersections of business, technology, the arts, etc. (and you want to see our area thrive in all of these things) please consider attending an upcoming event. Ryan K. Hertel of Socialocca, a small…

    Continue >

  • No, you cannot simply pay me for a link

    Hi. You emailed me. Likely more than once. So I’ve sent you this URL to let you know that no, you cannot pay me for placing a link in an existing article that you somehow found on my site. It would be totally different if you wanted me to review a product, collaborate on some…

    Continue >

  • Their own technology

    Garrett Sloane for AdAge: Apple News will let top media partners use their own technology to fill the ad space in their content, becoming more of an extension of the publishers’ own websites than the walled-off island it is now, the people said. At first I thought those that were linking to this have this…

    Continue >

  • Chrome ad blocking

    Sridhar Ramaswamy: We believe online ads should be better. That’s why we joined the Coalition for Better Ads, an industry group dedicated to improving online ads. The group’s recently announced Better Ads Standards provide clear, public, data-driven guidance for how the industry can improve ads for consumers, and today I’d like to share how we…

    Continue >

  • Attending Small Agency Idea Lab (SAIL) in Walt Disney World, Florida

    Last week I attended SAIL, Second Wind’s Small Agency Idea Lab, at the Boardwalk Resort in Walt Disney World, Florida. This is the first marketing and advertising agency event that I’ve been to (usually attending technology or internet related events) and I really enjoyed myself and learned a lot. SAIL is pitched as a lab and…

    Continue >

  • Attending Cropped! a rebranding competition

    Last night I attended an event created by AAF NEPA to help a non-profit organization rebrand. The idea was simple; create a few teams of branding professionals from local agencies and have them compete to create the best ideas and solutions to rebranding a local non-profit company. I’ll leave the details of the competition to…

    Continue >