Tumblr turns on ad-free tier

Tumblr:

As of today, you can set up ad-free browsing on your personal desktop computer, from anywhere in the world, and then enjoy the same effervescent Tumblr you know and love (yes, including mobile) without the interruption of ads. Scroll away.

$4.99 a month

If I was a daily Tumblr user, or if I powered my website or blog there, I’d rush to turn this on and support Tumblr sticking around well into the future.