No, this doesn't have anything to do with blockchain.
As a result of the non-standardization of blocks, our end-users suffer. If someone is using my blog engine, they can only use those blocks that I had time to implement. Those blocks may be pretty basic or incomplete. Users might want to use a fancier block that they saw in WordPress or Medium or Notion, but my editor doesn’t have it. Blocks can’t be shared or moved around very easily, and our users are limited to the features and capabilities that we had time to re-implement.
To fix this, we’re going to create a protocol called the Block Protocol.
It’s open, free, non-proprietary, we want it to be everywhere on the web.
This seems like an excellent idea. If I were still working on Barley I would have looked into implementing these as quickly as possible. Seems like good timing too.
Given Joel's clout in the industry, I'm surprised there aren't a few launch day partners - like Automattic, Squarespace, or Notion - to help ensure this gets traction. Perhaps they were approached and they didn't go for it.