Design to solve real problems

Paul Adams of Intercom on Medium:

In the last year I’ve reviewed a lot of product design work from job applicants and I’ve noticed a worrying pattern. Too many designers are designing to impress their peers rather than address real business problems. This has long been a problem in creative advertising (where creative work is often more aligned with winning awards than with primary client business objectives) and it’s becoming more prominent in product and interaction design.

He singles out Dribbble and picks on that community a bit in this piece. I don’t think it fair to pick on Dribbble alone — as this trend spans across multiple communities. But I agree and even see ourselves in this piece.

This piece was also cross-posted to the Intercom blog.