Quit it with the loading screens
April 28, 2015
Quit it with the loading screens for your home pages. We needed them ten years ago when we connected to the Internet through 56K modems. We shouldn’t when our work connection speeds are 100Mbps and our home connection speeds are 12Mbps or more.
If your agency site home page needs a loading screen you’re doing it wrong. Leave the heavy lifting for pages the visitor may not mind loading such as large case studies, lab experiments, and proofs of concepts. But your home page? The first thing your potential customer may conclude is that you’re not capable of making a quickly loading web page. But you are. So show them that you are.