Don’t Call It Wordsmithing

Ken Ziegler:

As copywriters, we have a duty to our profession to remind our peers that there is no such person as a wordsmith in practically any office where copywriters operate with self-respect, dignity, and the freedom to express themselves in words without fear of being slandered by the most terrible of all imaginable portmanteaus.

I don’t know what he’s talking about. I codesmith, paybillsmith, and husbandsmith all day long.