Living up to your (business) ideals

My friend Geoff DiMasi, of the great P’unk Ave, on A List Apart:

We always cared about our work and had good relationships with our clients before, but intentionally pursuing projects that align with our business values has brought a higher level of investment and internal motivation from all members of our team. We have become true partners in the success of our clients’ projects.

Such an inspirational piece. It is just what I needed to read.