Just when you thought there wasn't any room for improvement on the umbrella comes UnBRELLA from designer Hiroshi Kajimoto who spent a decade on the redesign.

Spoon & Tamago:

Why exactly would you want to invert an umbrella? When you jump on a crowded train after escaping a downpour your dripping wet umbrella usually brushes up against your bag, your clothes or – even worse – a stranger. But by inverting the design, the wet side of the umbrella faces inward when closed, exposing only the dry side.

There are other advantages as well. I think it is pretty safe to say that absolutely nothing is safe from being completely rethought.

/via Matthew Haughey on Twitter.