Jason Santa Maria on innovation

Jason Santa Maria, on a great piece on his not-updated-often-enough blog, on innovation:

What people sometimes mean when they say innovation is actually iteration—continually building on good thinking and assumptions, then, most importantly, believing in the equity of those decisions enough to keep revising upon them.

That is Barley.  The next logical step. Not an innovation or something brand-new as much as an iteration of what WYSIWYG has always been trying to accomplish.