Mayer: Yahoo won't bother unless a product can ship within 6 months, reach 100 million people, and add $100m to the company's top line

This was eluded to in Kara Swisher's aforelinked piece but it wasn't spelled out quite as well as this, by Nicolas Carlson at Business Insider:

Mayer's rule: If a new product can't be shipped in six months, and if it doesn't have a realistic shot of reaching 100 million users or generate $100 million toward the company's top line, then Yahoo will no longer bother.

I don't know if I agree with her rules but I really, really like that she has some.

(This is the longest title to a post on my site. I like the rules that much.)