Building community before the shrine

Craig Mod, for Contents Issue No. 4:

I received an email from the company sometime in March.We’re a publisher with four million fans on Facebook. We’d like to talk with you.

Fascinatingly well-written story about a publisher that started with a Facebook fan page (rather than a website of their own) and quickly grew to 4,000,000 fans. As one of the old guard from the days where you needed to build everything from scratch that you wanted to see on the web this is a great reminder that today's tools are sitting there, ready to use, ready to be utilized and leveraged, all we need to do is pick them up.

/via Tina Roth Eisenberg.