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Colin Devroe

Photographer. Podcaster. Blogger. Reverse Engineer.

Twitter isn’t going anywhere

Stephen Hackett, at 512 Pixels:

Regardless of all of that, I think it’s clear the leadership at Twitter has no idea what they are doing, and I think the network’s time is ticking away faster than ever.

Not to be contrarian but I disagree.

Update January 24, 2019: I must have misread Hackett’s post. I thought he was writing that Twitter wasn’t long for this world as a result of their leadership. But, based on this comment thread, it seems more that he meant that he wasn’t long for Twitter. My bad.

Taken cumulatively, Twitter’s leadership has always been objectively bad. The product decisions have been objectively bad. The policies and the enforcement of them have been objectively bad. In a way, Twitter’s leadership has tried everything they possibly can to kill the platform and the business. And yet it still exists.

Somehow Twitter has embedded itself into the world in such a way that I do not think it will go away. It is nearly an internet utility.

It is unlike the other social networks. Facebook has diversified itself enough (Instagram, Oculus, WhatsApp, Messenger, and so much more) that it can survive based on its breadth rather than its depth. But Twitter’s depth is what will save it. I think as of today it is an indispensable tool for politicians, journalists, organizations, and even celebrities to share their message.

So while individual users may get sick of the leadership, the product, the hate — as a whole it is only becoming more important. I don’t know exactly how it will stick around but I think it will.